..Generic Strategies..

BISMILLAH..

A very good evening to all readers.

I have finished chapter five of strategic management and operation class a few days ago.

before i'm deep lets see the definition of the generic strategic first.

Generic Strategic according to business dictionary 

is

 basic approaches to strategic planning that can be adopted by any firm

 in any market or industry 

to improve its competitive performance.

let see generic strategy of 

In my opinion, IKEA using broad differentiation strategy. why ? it is because of IKEA have the ability to offer buyers something attractively different from their competitor for instance, 

At IKEA, there are are many wide selection of choice in many categories such as living room, bedroom, kitchen, children,textile and also business.  

In addition the customer or shopper also can design them-selves the furniture they want and they are afford to paid it. This service attract many customer because every people have different of taste. 

that all for today, have a nice evening to all

~chapter five~

THE FIVE GENERIC COMPETITIVE STRATEGIES