Evaluating a company's resources, capabilities, and competitiveness

BISMILLAH

now lets proceed to the fourth chapter ! wow.. three chapters in a day !..hehe..

the first question that have been ask to us by Dr.Ummi in the class was

 " what is resources ? "

in my opinion resources is a material or thing that not have been process yet 

for example wood,paddy and so on. 

in this chapter also touch on the VRIN test for sustainable advantage, which is VRIN stand for 

Valuable

Rare

Inimitable

Non-subsuitable

for example if the product is hard to copy which is inimitable, 

unique which is rare

 and 

do not have substitute of it

 then the product is 

VALUABLE.

the other test to way to evaluating a company's resources,capabilities and competitiveness is using 

SWOT analysis. 

swot analysis is we list all their strength ,weaknesses, opportunity and threat and analysis all of them and find what is the problem and create new strategy. 

hee.. as usual, that all from me for this topic

chapter four

~Evaluating a company's resources,capabilities, and competitiveness~

have a good day everyone

:D