evaluating a company's EXTERNAL ENVIRONMENT

BISMILLAH

this is the third chapter in the strategic management and operation.

this chapter is discuss on fourth point

1.  pestel analysis

2.   five forces model

3.  strategic group mapping

4.  key success factors (KSF)

what is PESTEL ANALYSIS ?

pestel analysis will be analysis based on six factors 

which are :

Political factors

Economic conditions

Sociocultural forces

Technological factors

Environmental factors

Legal conditions

now lets go to the FIVE FORCES MODEL 

STRATEGIC GROUP MAPPING is a way to know which organization is the most close competitor of the company by using this circle 

next is KSF or key success factors are all the element needed by the organization to make sure their organization are essential to survive and thrive in the industry for instance the capabilities of the manager, the product , the way of the organization marketing and so on.

that all from me for the third chapter

~evaluating a company's external environment~